Bus Stop Signage Design
Overview
Improving information communication in the intra-city public bus service in India through effective Information Design
My role
Solo Project, User Research, Surveys, Visual Design
Duration
10 weeks
Tools
Adobe Illustrator
A Hunch..
The bus commuting system in India still faces challenges concerning disseminating information through physical and digital modes, hence delving into the problem deeper to address its issues.
Any commuting system's basic aim is to reach from point A to point B.
User journey from point A to B in the intra-city bus travel:
Journey planning
Bus stop stage
Boarding Stage
Ticketing Stage
Travel Time
Disembarking
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Finding the nearest bus stop
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Identifying bus
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Identifying bus stop for return journey
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sitting or standing at bus stop
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identify bus number
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identify bus route
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Identify bus either by looking at bus details on bus or asking passengers around them
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Reconfirming bus details from bus conductor
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Crowded bus
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a digital or physical ticket
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payment
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transit pass
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keep check on passing bus stops
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keep check on relative location with respect to start n end of journey
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ensuring safety of oneself and belongings
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taking all belongings
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planning journey from this stage to final location
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Disembarking bus amongst the crowd
Secondary Research & Literature Review
Conducted literature review on existing design interventions in the same domain - Bus Transport & other domains of transport
Case Study 1: Same Domain
Case Study 2: Analogous Study - Global
Santiago Bus system information design:
London Tube System
Case Study 3: Analogous Study - Local
Santiago Bus system information design:
Surveys and Secondary Research
Conducted literature review on existing design interventions in the same domain - Bus Transport & other domains of transport
Data collected from inperson survey responses
