VISUAL IDENTITY/PACKAGING

Loco Loca

I recently got to work on a super exciting branding project for Loco Loca. Loco Loca is a business that aims to bridge the gap between domestically produced preserved foods and the global market. I designed for their line of funky jams.

My role

Graphic Designer

Duration

5 days (Design Sprint)

Tools

Photoshop, Illustrator, Procreate

LOCO LOCA ADVOCATES DOMESTICALLY PRODUCED PRESERVED FOODS.

LABEL DESIGNS.

LABEL BACK.

Using negative space to show the fruit present in each flavor.

BRAND LOGO.

Logo

#FFF3DA

#9F602F

#331D12

Flavors

#3E4089

#EB2C4C

#792A40

#F69490

#3F2814

jamun

cheesecake

apple

cinnamon

kokam

khubani

ka meetha

coconut

BRAND COLORS.

Display Font

Body Font

BRAND TYPOGRAPHY.

PRODUCT MOCKUPS

Initial explorations

PRODUCT MOCKUPS

Final Designs