A mobile grooming business platform for a leading petcare company in the US
Overview
As a designer, I work independently to enhance the user experience for mobile pet care service providers in the US. My responsibilities include conducting market research, collaborating with stakeholders, and making design decisions that align with the company's goals.
My role
User Research, Wireframing, User Experience, User Interface, illustration, branding
Duration
Jan 2023 - present
Tools
Figma, Procreate, Paper and Pencil, Adobe Suite
Design Process
Requirement gathering
User Research
Ideate
Prototype
Feedback
Work in progress
As a designer, my area of work includes UX, UI, and illustration. I loved being able to incorporate my illustration skills from time to time to enhance the user experience. Additionally, I've had the opportunity to work on branding projects as side projects, which has allowed me to expand my skillset and add even more value to my work at Petista.
Aim and objective
Expansion of current mobile application and creating a good consumer experience through enhancing the app's UI UX on the forefront.
Engaging the user through unique story telling devices used within the app
Methodology
The methods followed for this project would be requirement gathering, user research, understanding stakeholders, primary and secondary analysis, using design tools to build the UI of the mobile application
Process followed
User interview & persona creation
Competitive
analysis
Information architecture
Lo-fi wireframes
Hi-fi wireframes
User testing & stakeholder feedback
Style guide & UI
Testing