UI UX , PET CARE APP, SERVICE DESIGN
Pooch
As part of the UI UX product development course, I was tasked with completing a project. In the current Indian scenario, there is not 1 petcare app that caters to all basic petcare requirements as a whole. A few options like Dogo or 11Pets offer limited services.
My role
User research, wireframing, user interface
Duration
2 weeks
Tools
Figma, Procreate, Paper & Pencil
Empathize
Market Research: customer trends, demographics, AI
-
The population of pet dogs in India amounted for around 19.5 million in the year 2018.
-
Increase in pet adoption in the Pandemic Times and post Covid
-
People working from home means more quality time with pets
-
Many petcare startups are coming up and petcare apps are becoming more popular amongst millennials and gen z
"its no longer cool to call someone a dog owner; they are pet parents"
Competitive Analysis
Dogo: Obedience Training & Tricks. Dogo is the personal dog trainer in your pocket
Pros:
100+ Dog commands with video instructions
Personalized Training programs
Little service assistant
Cons:
Application only for dogs
Can’t store general information about the pet
No real time pet tracking function
11 Pets: Pet care offers a full range of features for taking care of pets
Pros:
Specialized for users needs:
For families with pets ; professional groomers; animal shelters
2. Has 50+ features
3. 4.2 star review
Cons:
1. Low level of elaboration of the UI
2. No real time pet tracking function
3. Onboarding process is not interesting
Define
Survey
Interview
Observations
We conducted interviews, did a case study and prepared 2 detailed user personas
Yaga Varshini
age 19, 7 dogs
Experienced dog parent
"when it comes to pet care consistency is the key"
Empathy Mapping
Do:
Search online for pet related information
Ask friends and family members for pet advice
Share pet related videos on social media
Sets alarm for appointments
What does the user _________________________________________
Feel:
Spending time with pets makes them happy, joyful and satisfied
Doubt: Am I doing this right? Will the vet take care of my pet well?
Fear: Afraid that I would mess up
Frustrated: Can't remember all the details about the pet's records
Hear:
Vets advice about pet care
Experienced pet owners' knowledge
Videos and podcasts on pet care
Think:
How should I do something for my pet?
Is my pet happy?
Need a place to manage my pet's records and health
Need to find a way to train my little buddy
Problem Statement
In the current Indian scenario, pet parents have to switch between different applications to tend to different pet requirements.
Integrate pet care service features in one mobile application which will cater to the following pet parent requirements:
Connecting to fellow pet parents
Portable and concise documentation of pet data
Tending to basic pet requirement and understanding them
Understanding pet behavior
Tracking pet’s schedule
Target user age group: 18-45 yrs
Solution
Ideate
App Task Flow
Lo fi wireframes
Mid fi wireframes
UI Kit and Type exploration
Prototype
Feedback
Color iteration after feedback
